The New Marketing How to Win in the Digital Age
In our hyper-connected world that is evolving at an astonishing pace, marketers acknowledge the necessity of transitioning from traditional marketing methods to new strategies that can effectively navigate the unpredictable landscape. For traditionalists, this shift presents a significant challenge. Many have attempted to integrate new approaches into the familiar models they grew up with, only to find the results frustrating. From the bestselling authors of The Social Employee and creators of LinkedIn Learning courses comes a powerful new textbook that unlocks the marketing code in our digitally focused age. The New Marketing features contributions from CMO trailblazers, martech disruptors, behavioral economics experts from Yale, and leading marketing thinkers from Kellogg and Wharton. It serves as a GPS for maneuvering in a digital world and advances the craft of marketing amid transformative forces. While we cannot predict the future, our objective is to prepare Masters/MBA students and marketing professionals to be future-ready and successful.
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978-1529738308, 978-1526490100, 978-1529737400, 978-1529736519, 978-1526490117, 978-1003009788, 9781529737400, 9781529736519, 9781526490117, 9781003009788
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