Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches 5E is a comprehensive guide designed to walk readers through the intricate process of conducting media and communication research. This step-by-step approach not only provides practical insights but is also infused with the author’s signature lighthearted style, making the discussion of both qualitative and quantitative methods accessible and enjoyable. In this Fifth Edition, readers will find a newly added chapter on discourse analysis, a broader examination of social media—complete with ethical considerations regarding Facebook experiments—and enhanced coverage of the research process that includes new strategies for searching and effectively analyzing research articles. This ebook is particularly well-suited for research students at both the graduate and undergraduate levels and is structured to be clear and concise, featuring a balanced mix of detailed examples, practical applications, and valuable exercises to equip students with the necessary skills to successfully understand and master the field of media and communication research.
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978-1544332673, 978-1544332680, 978-1544332697, 978-1544332666, 9781544332697, 9781544332666
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