Research Methods for Business: A Skill-Building Approach, 7th edition (PDF) is a straightforward and concise introduction for college students to the world of business research. The skill-building approach provides all students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s accessible and popular style of writing, author Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring and even current managers.
The 7th edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the pragmatic and the scientific approaches to research, while the key concepts are explored and applied to real-life research throughout the ebook.
NOTE: This sale only includes Research Methods for Business, 7th edition in PDF. No access codes included.
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