Marketing: An Introduction, 16th Edition – PDF eBook

“Marketing: An Introduction” presents a comprehensive perspective on marketing in today’s digital landscape. This edition demonstrates how successful marketing not only creates customer value but also captures it, offering a structured approach to effectively engage customers. By analyzing contemporary trends influencing modern marketing, the authors provide essential insights into key concepts, strategies, and practices. The 16th Edition is fully updated to include the latest advancements in digital marketing, covering topics such as AI, social media interactions, big data, and omnichannel strategies. Enhanced with new brand narratives, case studies, in-text examples, and end-of-chapter exercises, this edition vividly illustrates current branding tactics and marketing challenges. Moreover, a new feature on Digital Marketing and AI at the conclusion of each chapter equips you with the knowledge to leverage AI in your marketing decision-making process.

9780135340462, 978-0135340462, 978-0135340271, 978-0135340325

NOTE: This only includes Marketing An Introduction Sixteenth Edition in PDF format and will be emailed within 24 hours of payment. No other media included.