Corporate Communication: A Guide to Theory and Practice, 7th Edition – ePub eBook

Corporate Communication A Guide to Theory and Practice 7E

This widely acclaimed and leading textbook on corporate communication remains the definitive resource for both students and educators in the field. Recently updated, the text addresses significant changes in the workplace resulting from the Covid-19 pandemic, including the evolution of employee communication through platforms such as Zoom and Microsoft Teams. It explores the ongoing effects of digital disruption and transformation on corporate communication in the context of the emerging ‘metaverse’ and popular social media platforms like TikTok. Additionally, it emphasizes the growing importance of sustainability through the lens of the United Nations’ Sustainable Development Goals (SDGs), the societal impact and purpose of organizations, corporate social responsibility, and the critical issues of social justice and inclusion within organizational communication.

New case studies enhance the text, featuring topics such as Black Lives Matter (Starbucks), surveillance capitalism (Facebook), diversity and inclusion (Microsoft), and hybrid working (British Airways). This textbook is an essential resource for courses in corporate communication, organizational communication, management communication, strategic communication, and public relations. Joep Cornelissen serves as Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

We recommend the free Kindle, Calibre or Adobe Digital Editions to view the original ePub ebook format (reflowable).

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NOTE: This only includes Corporate Communication: A Guide to Theory and Practice, 7th Edition, in original ePub format. A converted PDF will also be emailed within 24 hours of payment. No access codes or other media included.