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Marketing Real People, Real Choices 12e

Marketing: Real People, Real Choices, 12th Edition – PDF eBook

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Author(s): Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart; Janée N. Burkhalter; Brad Carlson
Publisher: Pearson
Format: PDF
Print ISBN: 9780138116149, 0138116148
eText ISBN: 9780138116071, 0138116075
Edition: Twelfth
Copyright: 2025

NOTE: This only includes Marketing: Real People, Real Choices, 12E, in original PDF format. It will be emailed within 24 hours of payment. No access codes or other media included.

Original price was: $89.00.Current price is: $23.00.

SKU: marketing-real-people-real-choices-12th-edition-pdf-ebook Categories: , Tag:

Author(s)

Michael R. Solomon

Michael R. Solomon

Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.

Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.

Marketing: Real People, Real Choices 12/E

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand. The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

978-0138116071, 978-0138116149, 9780138116118, 9780138116088, 9780138116255, 978-0138116118, 978-0138116088, 978-0138116255

NOTE: This only includes Marketing Real People, Real Choices, 12th Edition, in original PDF and it will emailed within 24 hours of payment. No access codes or other media included.

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