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Marketing 15th Edition By Roger Kerin – PDF ebook

Marketing 15th Edition by Roger A. Kerin – PDF ebook Copyright: 2021, Edition: 15th, Author: Roger A. Kerin, Publisher: McGraw-Hill Higher Education, Print ISBN: 9781260260366, etext ISBN: 9781260471199, Format: PDF

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Author(s)

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Marketing 15th Edition By Roger Kerin – PDF ebook

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eBook Details:

Full title: Marketing 15th Edition by Roger A. Kerin
Edition: 15th
Copyright year: 2021
Publisher: McGraw-Hill Higher Education
Author: Roger A. Kerin
ISBN: 9781260260366, 9781260471199, 978-1260260366, 978-1260471199
Format: PDF

Description of Marketing 15th Edition by Roger A. Kerin:
Marketing

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