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eBook Details:
Full title: Advertising and Promotion 5th Edition
Edition: 5th
Copyright year: 2021
Publisher: Sage Publications Ltd (UK)
Author: Chris Hackley; Rungpaka Amy Hackley
ISBN: 9781529718508, 9781000368482
Format: PDF
Description of Advertising and Promotion 5th Edition:
This fully updated ninth edition provides an introduction to conflict and conflict management that is firmly grounded in current theory, research, and practice. Covering a range of conflict settings, including interpersonal, group, and organizational conflicts, it includes an abundance of real-life case studies that encompass a spectrum of theoretical perspectives. Its emphasis on application makes it highly accessible to students, while expanding their comprehension of conflict theory and practical skills. This new edition features a new chapter presenting key principles students can practice to become more skillful at managing conflict, a wealth of up-to-date research and case examples, suggested readings and video resources, and integrated questions for review and discussion. This textbook can be used in undergraduate or graduate courses on conflict in communication, business and management, political science, and counseling programs. Online resources for instructors, including PowerPoint slides and an instructor’s manual, can be found at www.routledge.com/cw/folger.
