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eBook Details:
Full title: The SAGE Handbook of Marketing Ethics 1st Edition
Edition: 1st
Copyright year: 2021
Publisher: Sage Publications Ltd (UK)
Author: Lynne Eagle; Stephan Dahl; Patrick De Pelsmacker
ISBN: 9781529709292, 9781800439726
Format: PDF
Description of The SAGE Handbook of Marketing Ethics 1st Edition:
Challenges On the Path Toward Sustainability in Europe provides readers with guidance on sustainable actions at firm, consumer and institutional level. It studies the wide ranging challenges of implementing the sustainable development goals in Europe, while also addressing the challenges for key stakeholders in the economy. Vesna Zabkar and Tjaa Redek offer a theoretical and empirical approach to addressing sustainable development, providing rich data analysis at cross-country level, as well as practical examples from the European context. Its scientific outlook is based on extensive theoretical and empirical data analysis, however refraining from an extensively technical approach. Challenges On the Path Toward Sustainability in Europe is of direct relevance to both academics and practitioners seeking to expand their practical knowledge the subject as well as a richer theoretical background for analysing this field at the intersection of environmental and resource economics.
