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eBook Details:
Full title: Marketing 5.0: Technology for Humanity 1st Edition
Edition: 1st
Copyright year: 2021
Publisher: John Wiley & Sons P&T
Author: Philip Kotler; Hermawan Kartajaya; Iwan Setiawan
ISBN: 9781119668510, 9780357131527
Format: PDF
Description of Marketing 5.0: Technology for Humanity 1st Edition:
Develop a strong conceptual understanding of statistics and its importance in business today. MODERN BUSINESS STATISTICS WITH MICROSOFT EXCEL, 7E balances real-world applications with an integrated focus on the latest version of Microsoft Excel. This best-selling, comprehensive edition clearly develops each statistical technique in an application setting. You master statistical methodology with an easy-to-follow presentation of a statistical procedure followed by a discussion of how to use Excel to perform the procedure. Step-by-step instructions and screen images reinforce understanding. More than 160 new business examples, proven methods, and application exercises show how statistics provide insights into business decisions and problems. A problem-scenario approach emphasizes how to apply statistical methods to practical business situations. New case problems let you check your understanding, while MindTap digital resources help you master Excel, Excel Online, and R.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.