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eBook Details:
Full title: Brand Elevation: Lessons in Ueber-Branding 1st Edition
Edition: 1st
Copyright year: 2021
Publisher: Kogan Page
Author: Wolfgang Schaefer; JP Kuehlwein
ISBN: 9781789664669, 9781000326932
Format: PDF
Description of Brand Elevation: Lessons in Ueber-Branding 1st Edition:
In a world of soaring digitization, social media, financial transactions, and production and logistics processes constantly produce massive data. Employing analytical tools to extract insights and foresights from data improves the quality, speed, and reliability of solutions to highly intertwined issues faced in supply chain operations. From procurement in Industry 4.0 to sustainable consumption behavior to curriculum development for data scientists, this book offers a wide array of techniques and theories of Big Data Analytics applied to Supply Chain Management. It offers a comprehensive overview and forms a new synthesis by bringing together seemingly divergent fields of research. Intended for Engineering and Business students, scholars, and professionals, this book is a collection of state-of-the-art research and best practices to spur discussion about and extend the cumulant knowledge of emerging supply chain problems.
