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eBook Details:
Full title: Strategic Brand Management and Development: Creating and Marketing Successful Brands 1st Edition
Edition: 1st
Copyright year: 2021
Publisher: Routledge
Author: Sotiris T. Lalaounis
ISBN: 9780367338756
Format: PDF
Description of Strategic Brand Management and Development: Creating and Marketing Successful Brands 1st Edition:
“This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory”–
