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Understanding Business: 2024 Release – PDF eBook

Details

Authors: William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Higher Education
Format: PDF
Print ISBN: 9781266645150, 1266645152
eText ISBN: 9781264249527, 1264249527
Copyright: 2022

NOTE: This sale only includes the ebook Understanding Business: 2024 Release in PDF and will be emailed within 24 hours of payment. No other media included.

Original price was: $98.00.Current price is: $23.00.

SKU: understanding-business-2024-release-pdf-ebook Categories: ,

Author(s)

James McHugh

Professor James McHugh is an associate professor of business at St. Louis Community College. James teaches several sections of introduction to business, and has been for twenty years. He holds an M.B.A. and has broad experience in both business and education. McHugh has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh

Susan McHugh

Dr. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, McHugh consults in both training and curriculum development. Not only is she a co-author on UB5/e., Susan also developed the integrated teaching and learning system.

William Nickels

William Nickels

Dr. William Nickels is professor emeritus of business at the University of Maryland, College Park. He has over thirty five years’ experience teaching undergraduate and graduate business courses, including introductory courses in marketing, business, and promotion. He has won the Outstanding Teacher on Campus Award 4 times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications textbook and 2 marketing principles textbooks in addition to many articles in business publications. He has taught many seminars to business people on subjects such as marketing, non-business marketing, power communications, and stress and life management.

Understanding Business: 2024 Release

The highly experienced author team, together with the long-established McGraw Hill product team, has developed an industry-leading product that caters to the diverse needs of classrooms of all sizes, teaching styles, and learning objectives. The content stands out for its unmatched depth, breadth, currency, and relevance, presented in an engaging format that accommodates all learning styles. An extensive array of technology solutions captivates students, enhances their learning experiences, deepens understanding, and streamlines assessment for instructors. Course supplements are meticulously aligned with chapter concepts to boost retention, empowering instructors of every experience level to shine like true rockstars. Exceptional support from our Digital Faculty Consultants, Student Ambassadors, and Implementation, Sales, and Product Teams ensures that both instructors and students fully experience the unparalleled quality of what has become the Gold Standard in Introduction to Business courses.

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This is the latest edition of Understanding Business, newer than the 13th edition!

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