Moorman and Aaker’s Strategic Market Management, 11th Edition (PDF) empowers managers to identify, execute, prioritize, and adjust market-driven business strategies within ever-changing markets. This ebook equips decision-makers with essential concepts, methodologies, and processes designed to improve the quality of their strategic decision-making.
The updated 11th Edition equips management students in strategic marketing, policy, planning, and entrepreneurship courses with essential skills and insights for effective market management. It covers strategic analysis, fosters innovation, encourages collaboration across business units, and focuses on cultivating sustainable competitive advantages.
Additional ISBNs: 978-1119392224, 1119392209, 978-1119392200
NOTE: The product only includes the ebook Strategic Market Management, 11th Edition in PDF. No access codes are included.
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