Social Media Communication: Concepts, Practices, Data, Law and Ethics (2nd Edition) – eBook

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, 2nd edition (PDF) Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Instagram, Facebook, LinkedIn, YouTube, Snapchat, and Pinterest, this ebook explores and analyzes journalism, public relations, broadcasting, advertising, and marketing. Lipschultz focuses on key concepts, best practices, law, data analyses, and ethics—all promoting the critical thinking professionals and college students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives students the resources they’ll need to both evaluate and use current and future forms of social media.