Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as a competitive advantage for companies that market real and tangible products. A wealth of new examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: financial activities, education and health services, information, government, professional and business services, leisure and hospitality, transportation and utilities, wholesale and retail trade, and “other services.” Cutting-edge data addresses current issues, such as technology, sustainability, and the global market, giving readers valuable insights and important skills for success in business today.
P.S We also have Services Marketing: Concepts, Strategies, and Cases 5th Edition testbank and other instructor resources. Contact for more info.
NOTE: This sale only includes Services Marketing: Concepts, Strategies, and Cases 5e, in PDF. No access codes included.
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