Sale!

Principles of Marketing 18th Edition – PDF ebook

Principles of Marketing 18th Edition – PDF ebook Copyright: 2021, Edition: 18th, Author: Philip Kotler; Gary Armstrong, Publisher: Pearson, Print ISBN: 9780135766606, etext ISBN: 9780136646013, Format: PDF

Original price was: $99.00.Current price is: $23.00.

SKU: 9780135766606 Category: Tag:

Buy Principles of Marketing 18th Edition PDF ebook by author Philip Kotler; Gary Armstrong – published by Pearson in 2021 and save up to 80%  compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
You can search our site for other versions of the Principles of Marketing 18th Edition PDF ebook. You can also search for others PDF ebooks from publisher Pearson, as well as from your favorite authors. We have thousands of online textbooks and course materials (mostly in PDF) that you can download immediately after purchase.
Note: e-textBooks do not come with access codes, CDs/DVDs, workbooks, and other supplemental items.
eBook Details:

Full title: Principles of Marketing 18th Edition
Edition: 18th
Copyright year: 2021
Publisher: Pearson
Author: Philip Kotler; Gary Armstrong
ISBN: 9780135766606, 9780136646013
Format: PDF

Description of Principles of Marketing 18th Edition:
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For principles of marketing courses that require a comprehensive text.   Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.   Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. You are purchasing an access card only. Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab and Mastering platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.   If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.