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eBook Details:
Full title: Linear Optimization and Duality: A Modern Exposition 1st Edition
Edition: 1st
Copyright year: 2021
Publisher: Chapman & Hall
Author: Craig A. Tovey
ISBN: 9781439887462, 9781000318401
Format: PDF
Description of Linear Optimization and Duality: A Modern Exposition 1st Edition:
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
