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eBook Details:
Full title: International Brand Strategy: A Guide to Achieving Global Brand Growth 1st Edition
Edition: 1st
Copyright year: 2021
Publisher: Kogan Page
Author: Sean Duffy
ISBN: 9781789666298, 9781000336696
Format: PDF
Description of International Brand Strategy: A Guide to Achieving Global Brand Growth 1st Edition:
Change Management for Risk Professionals addresses a need in the marketplace for risk professionals to learn about change management. Organizations exist within a complex and changing environment. The changes within the organizational context (e.g., societal, technological, and customer preferences) place pressure upon the organization to remain relevant and competitive. Change is not inherently wrong; our perceptions of the change make it negative or positive. A perceived negative change can become a real opportunity for improvement if desired. Systemic degradation and irrelevancy are the results of an organization that fails to acknowledge the reality of change. The book focuses on the dynamics of change management with an eye toward the risk professional. There is a real need for an uncomplicated resource that helps educate non-change management professionals involved in risk-oriented change initiatives. Examples of risk disciplines are organizational resilience, business continuity, risk management, crisis management, and security management, but any discipline or function within an organization focuses on risk. Any organizational project is an initiative requiring dynamic change management skills. The author brings his extensive experience to offer risk practitioners advice, industry examples, and best practices to the change management process. Change Management for Risk Professionals will be a welcome addition to enterprise-wide business continuity, crisis management, disaster recovery, security management, and homeland security professionals wanting to learn the secrets to becoming successful in initiating organizational change.
