Global Marketing: Strategy, Practice, and Cases, 3rd Edition – PDF eBook

Global Marketing: Strategy, Practice, and Cases

Global Marketing, 3rd edition, offers students a comprehensive exploration of the essential principles that every marketing manager must understand. Navigating international markets poses unique challenges, demanding strategic thinking and creative application of tools and techniques to thrive in a highly competitive landscape. Alon et al. equip students to meet these challenges head-on by including:

– Coverage of small and medium enterprises alongside multinational corporations, highlighting the significant growth in international trade and global marketing.
– An emphasis on services marketing, reflecting the shift away from traditional manufacturing.
– A focus on emerging markets that present vibrant opportunities in dynamic environments.
– Instruction on leveraging social media, innovation, and technology, enabling students to integrate these vital tools into their marketing strategies.
– New insights on sustainability, ethics, and corporate social responsibility, which are indispensable values for modern businesses.
– A plethora of short and long case studies that illustrate the application of these principles and techniques in real-world scenarios.

With topics not typically covered in competing texts, Global Marketing empowers today’s students with the knowledge and confidence they need to excel as future marketing leaders. Additionally, a companion website provides instructors with a manual featuring test questions, extra exercises, and examples for classroom engagement.

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NOTE: This only includes Global Marketing: Strategy, Practice, and Cases, 3rd Edition in original PDF and will also be emailed within 24 hours of payment. No access codes or other media included.