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eBook Details:
Full title: Entrepreneurship and the Market Process 1st Edition
Edition: 1st
Copyright year: 2021
Publisher: Palgrave Macmillan
Author: Arielle John; Diana W. Thomas
ISBN: 9783030424084, 9781000227895
Format: PDF
Description of Entrepreneurship and the Market Process 1st Edition:
This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, high-tech, consumer-oriented, and uncertain world. The text uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, it offers a contemporary focus that reflects the issues that agribusiness managers face today and are likely to face tomorrow. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. This edition has been updated throughout with new examples and data, as well as additional material on succession planning and managing human resources. This book is an ideal text for all courses on management in the agribusiness industry. The work is fully supported by a Companion Website which provides users with additional materials such as multiple choice questions, discussion questions, and PowerPoint slides for each chapter.
