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eBook Details:
Full title: Entrepreneurial Marketing: A Blueprint for Customer Engagement 1st Edition
Edition: 1st
Copyright year: 2021
Publisher: SAGE Publications, Inc
Author: Beth Goldstein
ISBN: 9781544320434, 9781529760323
Format: PDF
Description of Entrepreneurial Marketing: A Blueprint for Customer Engagement 1st Edition:
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
