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eBook Details:
Full title: Discovering Public Relations: An Introduction to Creative and Strategic Practices 1st Edition
Edition: 1st
Copyright year: 2021
Publisher: SAGE Publications, Inc
Author: Karen Freberg
ISBN: 9781544355375, 9781544355399
Format: PDF
Description of Discovering Public Relations: An Introduction to Creative and Strategic Practices 1st Edition:
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint slides. Learn more.
