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eBook Details:
Full title: Customer Development of Effective Performance Indicators in Local and State Level Public Administration
Edition:
Copyright year: 2021
Publisher: Emerald Publishing Limited
Author: Rebekah Schulz; Andrew Sense; Matthew Pepper
ISBN: 9781839821493, 9781000386363
Format: PDF
Description of Customer Development of Effective Performance Indicators in Local and State Level Public Administration:
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.
