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eBook Details:
Full title: Campaigns on the Cutting Edge 4th Edition
Edition: 4th
Copyright year: 2021
Publisher: CQ Press
Author: Richard J. Semiatin
ISBN: 9781544390215, 9781544391076
Format: PDF
Description of Campaigns on the Cutting Edge 4th Edition:
Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels. As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. The thoroughly updated Fourth Edition looks at the 2018 midterm election and focuses on the rise of fake news, women?s activism in the #MeToo movement, voter ballot access measures, and the ways in which technology increases the volume of information that campaigns use.
