Bissonette is a comprehensive Canadian business textbook that delves into the intricacies and challenges of the Canadian business landscape, while also incorporating a truly international perspective and a focus on small businesses. The fourth edition enhances the unique, pioneering approach of its predecessors, effectively teaching essential concepts and models that foster a genuine understanding of the business world. It also conveys an enthusiasm and appreciation for the vital role of business in contemporary society.
(CANADIAN EDITION) Business: Strategy, Development, Application 4th Edition
Author(s) Gary Bissonette
Publisher Published by McGraw-Hill Ryerson Ltd. Canada Copyright © 2024 Print ISBN: 978-1265806194
9781264854240, 9781265805098, 9781265804503, 978-1264854240, 978-1265805098, 978-1265804503
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