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eBook Details:
Full title: Business Communication: Process and Product, Brief, 7th Edition
Edition: 7th
Copyright year: 2021
Publisher: Cengage Learning Canada Inc.
Author: Mary Ellen Guffey, Dana Loewy, Esther Griffin
ISBN: 9780176910181, 9780176910297
Format: PDF
Description of Business Communication: Process and Product, Brief, 7th Edition:
Business Communication: Process and Product, Seventh Brief Canadian Edition, prepares students for a career in an increasingly digital and complex mobile, social, and global workplace. With new Canadian case studies, concept checks, examples, and references, this new edition’s content is even more relevant. Students are introduced to the various recursive steps (process) in creating effective business documents (product). Business Communication: Process and Product was developed to equip students with skills that will meet their future employers’ expectations, such as written and oral communication skills, critical thinking and analytical reasoning, and ethical decision making. Guffey, Loewy, Griffin: Your authoritative and trusted brand in Business Communication!
Table of Contents of Business Communication: Process and Product, Brief, 7th Edition PDF ebook:
About the AuthorsBrief ContentsContentsIntroductionAppreciation for SupportUnit 1: Communication FoundationsChapter 1: Business Communication in the Digital AgeCommunicating in the Digital WorldTools for Success in the 21st-Century WorkplaceTrends and Challenges Affecting You in the Information Age WorkplaceUnderstanding the Nature of CommunicationInformation Flow and Media Choices in Today’s WorkplaceEthics in the Workplace Is Needed More Than EverSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 1NotesChapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette SkillsAdding Value to Professional TeamsPlanning and Participating in Face-to-Face and Virtual MeetingsListening in the WorkplaceCommunicating NonverballyDeveloping Professionalism and Business Etiquette Skills at the Office and OnlineSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 2NotesChapter 3: Intercultural CommunicationThe Growing Importance of Intercultural CommunicationCulture and CommunicationBecoming Interculturally ProficientWorkforce Diversity: Benefits and ChallengesDiversity and Its AdvantagesSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 3NotesUnit 2: The Writing ProcessChapter 4: Planning Business MessagesUsing the 3-x-3 Writing Process as a GuideAnalyzing and Anticipating the AudienceUsing Expert Writing Techniques to Adapt to Your AudienceSharing the Writing in TeamsSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 4NotesChapter 5: Organizing and Drafting Business MessagesBeginning with ResearchGenerating Ideas and Organizing InformationComposing the First Draft with Effective SentencesDeveloping Business Writing TechniquesBuilding Well-Organized ParagraphsApplying Document Design to Enhance ReadabilitySummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 5NotesChapter 6: Revising Business MessagesStopping to Revise: Applying Phase 3 of the Writing ProcessImproving Message ClarityProofreading to Catch ErrorsEvaluating the Effectiveness of Your MessageSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 6NotesUnit 3: Workplace CommunicationChapter 7: Short Workplace Messages and Digital MediaWriting E-mail Messages and MemosWorkplace Messaging and TextingMaking Podcasts and Wikis Work for BusinessBlogging for BusinessSocial Networking SitesSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 7NotesChapter 8: Positive MessagesNeutral and Positive Messages: The Writing ProcessRoutine Request, Response, and Instruction MessagesDirect Claims and ComplaintsAdjustment MessagesGoodwill MessagesSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 8NotesChapter 9: Negative MessagesCommunicating Negative News EffectivelyAnalyzing Negative-News StrategiesComposing Effective Negative MessagesRefusing Typical Requests and ClaimsManaging Bad News within OrganizationsSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 9NotesChapter 10: Persuasive and Sales MessagesPersuading Effectively and Ethically in the Contemporary WorkplaceBlending Four Major Elements in Successful Persuasive MessagesWriting Persuasive Requests, Making Claims, and Delivering ComplaintsWriting Persuasive Messages in Digital Age OrganizationsCreating Effective Sales Messages in Print and OnlineDeveloping Persuasive Media ReleasesSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 10NotesUnit 4: Reports, Proposals, and PresentationsChapter 11: Reporting in the WorkplaceReporting in the Digital Age WorkplaceApplying the 3-x-3 Writing Process to Contemporary ReportsIdentifying Secondary Sources and Conducting Primary ResearchDocumenting InformationCreating Effective GraphicsSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 11NotesChapter 12: Informal Business ReportsAnalyzing DataDrawing Conclusions and Making RecommendationsOrganizing DataWriting Short Informational ReportsPreparing Short Analytical ReportsSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 12NotesChapter 13: Proposals, Business Plans, and Formal Business ReportsInformal ProposalsPreparing Formal ProposalsCreating Effective Business PlansWriting Formal Business ReportsBody and Back Matter Components of Formal Business ReportsFinal Writing TipsSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 13NotesChapter 14: Business PresentationsCreating Effective Business PresentationsConnecting with Audiences by Organizing Content and Using Visual AidsPreparing Engaging Multimedia PresentationsPolishing Your Delivery and Following UpDeveloping Intercultural and Team PresentationsImproving Speaking Skills for Effective Phone CallsSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 14NotesUnit 5: Employment CommunicationChapter 15: The Job Search and ResumesJob Searching in the Digital AgeDeveloping a Job-Search Strategy Focused on the Open Job MarketUnlocking the Hidden Job Market with NetworkingCreating a Customized ResumeEnhancing Your Job Search with Today’s Digital ToolsCover Letters – Do They Still Matter?Summary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 15NotesChapter 16: Interviewing and Following UpInterviewing Effectively in Today’s Competitive MarketBefore the InterviewDuring the InterviewAfter the InterviewPreparing Additional Employment DocumentsSummary of Learning ObjectivesChapter ReviewCritical ThinkingActivitiesGrammar and Mechanics | Review 16NotesAppendix A: Documentation FormatsAppendix B: Grammar and Mechanics GuideAppendix C: Key to Grammar and MechanicsIndex
