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eBook Details:
Full title: Advertising and Promotion: An Integrated Marketing Communications Perspective 12th Edition
Edition: 12th
Copyright year: 2021
Publisher: McGraw-Hill Higher Education
Author: George E Belch
ISBN: 9781260259315, 9781260796452
Format: PDF
Description of Advertising and Promotion: An Integrated Marketing Communications Perspective 12th Edition:
Advertising and Promotion: An Integrated Marketing Communications Perspective