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eBook Details:
Full title: Business Continuity Management: A Practical Guide to Organizational Resilience and ISO 22301 1st Edition
Edition: 1st
Copyright year: 2021
Publisher: Kogan Page
Author: James Crask
ISBN: 9781789668131, 9781000190373
Format: PDF
Description of Business Continuity Management: A Practical Guide to Organizational Resilience and ISO 22301 1st Edition:
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field – taking a strategic approach to developing marketing plans; – bringing together strategic planning, market research, goal setting, and marketing theory and practice; – explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
